Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to improve their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present extra expenses, it can cause better precision and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's easy to establish and much less susceptible to advertisement blockers.
1. Much more exact data
The standard method of tracking conversions on a web site, using pixels, is having trouble with changing web browser personal privacy policies. This indicates that the data being sent to Google Advertisements, Facebook Manager and other systems is much less accurate than it needs to be.
Server-side tracking is a much more safe and secure option that assists to bypass these constraints, as it's loaded from your very own domain name and treated as first-party code, indicating it's much less likely to be affected by advertisement blockers or various other safety and security procedures. This provides much more exact data and a much more total image of user journeys throughout networks.
Additionally, this kind of monitoring allows companies to track conversions outside of the web site, such as call and in-store gos to, which can be tough for pixel-based monitoring. This flexibility gives marketing professionals extra possession over the data they send, and makes it much easier to follow various data laws. It's likewise a whole lot much less at risk to fraud, as it's more difficult for deceptive actors to control the system by changing the postback link.
2. Better control over information.
Server-side monitoring enables organizations to collect and enrich data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and precision, which can aid marketing experts make even more enlightened advertising and marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are typically blocked by ad blockers, which can result in information collection disturbances and imprecise outcomes. Server-side tracking allows companies to bypass these limitations and provide accurate, regular information that is much less vulnerable to interference.
This type of monitoring additionally enables companies to track conversions that take place outside of the site, like phone calls and in-store acquisitions. This is necessary considering that new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is a lot more reliable for companies seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring enables companies to control data payloads prior to it gets to 3rd party endpoints, improving safety and security and privacy. This is particularly crucial as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iOS 14, Safari will only deliver first-party cookie data and will not allow pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that happened outside of your website.
Additionally, server-side tracking enables you to capture customer data straight lead scoring automation by yourself web servers. This gets rid of reliance on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a set of guidelines that informs your site's server what occasions to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Business. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that uses a tiny piece of code on your page to gather information from individuals.
4. Less complicated to carry out
Server-side tracking is an information collection process that occurs on the website's very own server, bypassing internet browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of data monitoring and gives organizations a lot more control over transmission, making it generally much more trustworthy. As a result, it's less vulnerable to information challenges triggered by points like a busted link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids ensure conformity with personal privacy laws such as GDPR. In addition, it also avoids the monitoring constraints enforced by web browsers and advertisement blockers.