Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it calls for more technical knowledge than normal GTM and may introduce added expenses, it can bring about better precision and more trusted data
Pixel monitoring uses a piece of code to sign up conversions on your website. It's simple to set up and much less prone to ad blockers.
1. A lot more exact information
The standard method of tracking conversions on a web site, making use of pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides much more accurate information and a more complete picture of user trips throughout channels.
In addition, this sort of monitoring allows businesses to track conversions outside of the website, such as call and in-store sees, which can be tough for pixel-based tracking. This flexibility gives marketers extra possession over the data they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's more difficult for illegal stars to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This boosts data completeness and precision, which can assist marketing professionals make more enlightened advertising decisions.
Standard pixel tracking relies upon JavaScript tracking codes that are put in internet site site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection interruptions and inaccurate outcomes. Server-side monitoring makes it possible for services to bypass these limitations and provide precise, constant information that is much less susceptible to disturbance.
This sort of tracking additionally allows services to track conversions that take place beyond the site, like call and in-store purchases. This is important considering that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more dependable for companies seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, enhancing safety and privacy. This is specifically essential as various web browsers and systems increasingly transform how they manage cookies. For example, in iOS 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened outside of your website.
Furthermore, server-side tracking allows you to capture individual information directly by yourself servers. This gets rid of reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that informs your website's server what occasions to videotape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a little item of code on your webpage to gather information from users.
4. Simpler to implement
Server-side abandoned cart recovery software tracking is an information collection procedure that happens on the site's very own web server, bypassing web browser restrictions. This means that data gathered by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the scope of data monitoring and gives organizations much more control over transmission, making it normally extra dependable. Because of this, it's less susceptible to data difficulties triggered by things like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more exact information and aids make sure conformity with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring constraints enforced by web browsers and ad blockers.